AMAZON'S NEW TITLE RULES TAKE EFFECT JULY 27, 2026 — days remaining

Free checker · New rules effective 2026-07-27

Fix your titles before Amazon's AI does.

Starting July 27, titles in every category except media must be 75 characters or less. Titles still over the limit get rewritten by Amazon's AI — gradually, and not always the way you'd want. Paste a title below and see exactly what breaks. Nothing is stored; every check runs in your browser.

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Format that converts: one quantified benefit, then a use-case sentence. Keeps drinks cold 24 hours, hot 12. Ideal for gym, office, and outdoor adventures.

What changes on July 27 — the short version

75

Character hard cap

Titles in all categories except media must be 75 characters or less, including spaces. Bundles are not exempt.

125

Item Highlights

A new searchable field for the detail that no longer fits. Shown with your title in search results and on the detail page.

AI

Auto-rewrite

After the deadline, non-compliant titles are gradually replaced with Amazon's AI recommendation. Brand owners get a 14-day review window; others may not.

Style guide tightened

Promotional phrases, repeated keywords, special characters, and decorative symbols are flagged under the updated requirements.

One title down. How's the rest of your catalog?

We're launching a tool that rewrites full catalogs under the new rules — with your brand name, required terms, and banned words enforced in code, not left to an AI's mood. Get launch access and the July 27 survival checklist.